Fair Trade Towns USA is a national campaign uniting community activists from across the country who are dedicated to the principles of Fair Trade. By organizing our communities at the local level we are able to make a tangible impact on the US market, creating the demand for justice and equity for producers, artisans, farmers, and workers around the world.
The campaign is made up of a diverse group of inspired activists, engaged community groups and organizations, and socially responsible members of the business community. We are committed to raising awareness in our fellow citizens that decisions about where we spend our dollars have ramifications that echo across communities, countries and continents.
To be recognized as a Fair Trade Town, City, or Community in the U.S., the following criteria need to be fulfilled:
• Formation of a steering committee that meets regularly and manages the campaign
• Outreach to area retailers to increase Fair Trade product availability on a per capita basis
• Demonstrated support from local organizations, schools, and places of worship
• Local media attention for the campaign to increase awareness
• Passage of a resolution supporting Fair Trade by the local governing body
NEW FAIR TRADE TOWNS
Fair Trade LA has had active campaigns to create Fair Trade Towns in the greater L.A.
area and so we are excited that on April 2012 Claremont became the first southern
California Fair Trade Town, followed on January 14, 2013 by Pasadena. Fair Trade LA
is actively working on other cities to follow suit.
Billy Linstead Goldsmith
Fair Trade Towns USA
EXISTING FAIR TRADE TOWNS
Media, PA (July 06)
Brattleboro, VT (June 07)
Milwaukee, WI (October 07)
Amherst, MA (November 07)
Taos, NM (March 08)
Northampton, MA (April 08)
San Francisco, CA (May 08)
Montclair, NJ (October 08)
Ballston Spa, NY (December 08)
Chico, CA (February 09)
Bluffton, OH (May 09)
Burlington, VT (August 09)
Highland Park, NJ (September 09)
Buena Vista, CO (March 10)
Red Bank, NJ (April 10)
Madison, WI (May 10)
Norman, OK (May 10)
Conway, MA (June 10)
Berkeley, CA (August 10)
Boston, MA (August 10)
Pasadena on Valentine’s Day 2013 became the third Fair Trade Town in southern
California, joining with 1,500 others worldwide.
“It’s something, we as a city, can be really proud of,” said Diana Percival, lead organizer
for Fair Trade Pasadena, on the steps of City Hall, following a ribbon cutting ceremony
and the unveiling of the new “Fair Trade Pasadena” logo.
“It (the designation) says we’re a socially-conscious purchasing community that uses
our purchasing power to benefit communities around the world and to benefit our
community here,” Percival said. “Fair Trade means we are purchasing, that are made in
fair conditions. They use sustainable practices in growing and producing the products.”
So in keeping with that sentiment and following their ribbon cutting ceremony, a
reception was held that featured a variety of Fair Trade chocolate, peppers, and other
items courtesy of Whole Foods. Coffee was provided by Jones Coffee.
And, also in attendance, were Mayor Bill Bogaard, City Councilmember Jacque
Robinson and Norm Thomas of the Pasadena-based Ten Thousand Villages fair trade
“Fair Trade was not known very well seven years ago when we started the Ten
Thousand Villages store here in Pasadena. Few people knew of it,” Thomas said. “Now,
seven years later, we find people coming to our store increasingly aware of Fair Trade,
increasingly wanting to find Fair Trade products.”
Pasadena became the 31st Fair Trade in America, joining cities like San Francisco,
Milwaukee, Chicago and Boston, according to a statement read at the ribbon cutting
“By keeping the movement alive, your efforts are drastically changing the lives of
farmers, workers and artisans in emerging countries and giving them the opportunity to
lift themselves out of poverty and secure a more promising future for their families,” read
“We’re bringing a new dimension to the economy of Pasadena. All of us here today
are committed to that and many, many others,” added Bogaard. “I think it should be
recognized as a very important and valuable opportunity for good values and good
business to be pursued in Pasadena.