The Fair Trade Towns program challenges you to empower your community to be a leader in sustainability. Team up with the different sectors of your community to explore the positive impact of Fair Trade purchasing.

Activate your community’s commitment to sustainability and social justice through Fair Trade. Take the challenge with hundreds of others to achieve our five comprehensive goals.

1. Build Your Team

Recruit at least five committee members.

The Fair Trade Committee provides leadership and direction for your campaign. Establish a diverse team that meets regularly and make sure it represents a cross section of your community including representatives of local organizations, retailers, faith groups, educators and city government.  

2. Reach Out to Retailers

Work with retail locations in your town to offer two or more Fair Trade products.

Based on the population of your town, a certain number of retail locations must sell at least two Fair Trade products. The calculation is included in the Fair Trade Towns toolkit. 

 3. Enroll Community Organizations

Each town must have a certain number of community organizations using or serving Fair Trade products.

Based on the population of your town, a certain number of community organizations must serve Fair Trade products. The calculation is included in the Fair Trade Towns toolkit.

4. Commit to Fair Trade Education and Events

Raise awareness of Fair Trade in your community through educational events, media coverage, and other activities.

A minimum of four activities per year is required to meet this goal.

5. Pass a Fair Trade Resolution

Build long lasting relationships with your local government and pass a Fair Trade resolution.

 Pass a resolution in support of Fair Trade through your city or town council.

Fair Trade Towns Declared:


Fair Trade Altadena (FTA) is a coalition of citizens, community groups and ethical businesses working to increase the availability and use of fair trade products throughout Altadena, CA.

Want to know more about the Altadena Campaign? Find updates here! 


Pasadena is now one of approximately 1,500 municipalities around the world–and only the third in Southern California –to have achieved recognition as a Fair Trade City as part of the Fair Trade Towns Campaign. Fair Trade Towns is an international campaign uniting community activists, businesses, and consumers across the country to make a tangible impact on the market by creating the demand for justice and equity for producers, artisans, farmers, and workers locally and around the world.

Want to know more about the Pasadena Campaign? Find updates here!


Fair Trade Claremont is a coalition of citizens, businesses, civic groups, schools and faith communities working to increase understanding, availability, and use of Fair Trade products as a means to reduce poverty, improve lives, and protect the planet.

Want to know more about the Claremont Campaign? Find updates here! 


Redondo Beach 

Ten Thousand Villages Redondo Beach (TTVRB) has taken on the project to establish Redondo Beach as a Fair Trade city. The project will be managed by TTVRB Education Committee of five individuals; however, additional team members will be added in the next two months.

Want to know more about the Redondo Beach Campaign? Find updates here!